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December 17, 2024
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Unlock Employee Potential: Proven Strategies for a Thriving Company Culture in 2025

These workplace techniques can propel your business forward.

Unlock Employee Potential: Proven Strategies for a Thriving Company Culture in 2025

How do you improve company culture?

At first glance, it might not seem as pressing as boosting productivity or efficiency. But here’s the truth: company culture isn’t just a background detail — it’s the invisible force shaping every decision, interaction, and outcome in your business. When you neglect company culture, including factors like work experience, you risk creating an environment where employees are more likely to suffer from:

  • Low employee satisfaction and a drop in productivity
  • Poor collaboration, which can affect the customer experience
  • Workflow frustration, leading to higher employee turnover

Having a strong company culture may take hard work, but it’s key to improving the retention of top talents and enticing the right job seekers, who companies need to thrive.

If you’re looking to improve the company culture at your corporation, you have a big task on your hands  — but it’s certainly not impossible.

In this article, we explore 12 ways to improve the culture of an organization that you can start to put into place right now.

Table of contents

  • What is company culture?
  • Telltale signs of poor company culture
  • Why is the digital employee experience necessary?
  • 12 ways to start improving workplace culture with digital tools
  • How do you improve company culture? Try FlexxClient

Provide your employees with the tools they need to stay productive, engaged, and connected with FlexxClient’s DEX solutions. Book a demo to see how we can transform your company culture.

What is company culture?

In a nutshell, company culture is the product of shared values, beliefs, and common behaviors within your organization.

It bleeds into everything from decision-making, work-life balance and teamwork to employee satisfaction and engagement, making up the overall "personality" of the company.

While management can set the tone, it's also about how individual employees work, interact and perceive the organization.

Knowing what you ultimately want to achieve is essential to transforming workplace culture into a competitive advantage.

Telltale signs of poor company culture

Before we tackle the problem, it's important to diagnose where the issues stem from. A lack of company culture often comes from poor internal communications, unclear values, or insufficient effort.

Frustration with outdated digital tools and inefficient workflows can further amplify cultural issues, creating silos and reducing collaboration between employees.

Employees feeling unsupported or undervalued leads to low morale, diminished engagement, and, ultimately, higher staff turnover.

Addressing these pain points by prioritizing both the digital employee experience (DEX) and cultural alignment is essential to building a cohesive and productive organization.

Why is the digital employee experience necessary?

Nowadays, where almost all tasks happen online — whether we consider remote employees or in-office teams — a seamless digital employee experience (DEX) is essential for greasing the wheels of organizational culture, and it is not something to be taken lightly.

Digital tools and workflows can make or break how productive and engaged your team is — which has a direct impact on how your company performs.

12 ways to start improving workplace culture with digital tools

If your organization is asking the question “How do you improve company culture to foster engagement, productivity, and satisfaction?, then you’re already on the right path.

The willingness to change and adapt is critical to making a real impact.

Here, we dive into 12 crucial factors that can transform your company culture for the better.

1. Define your company’s core values clearly

The first step in how to improve the culture of an organisation is to define and ensure everyone understands the core business values. Values create a foundation of a strong company culture.

For example, companies that center their core value around sustainability may work with green vendors and implement eco-friendly office policies.  

In comparison, a company that values new technology may push for proactive digital solutions and a work culture of experimentation.

A company’s mission and core values guide decision-making, shape employee behavior, and ensure a more cohesive ecosystem across the organisation.

2. Provide flexible work opportunities

The pandemic gave many employees the taste for remote and hybrid work arrangements, which has become a priority for many.

According to Forbes, 91% of workers have a "positive" view of remote working, with many UK businesses reporting increased productivity and faster task completion among remote teams.

Offering flexible work opportunities enhances work-life balance and shows that your company values employee well-being and is willing to create a modern, adaptable company culture.

3. Have clear business processes

Clear business processes are essential for efficiency and consistency in the digital workplace. Without them, employees may face the same hurdles repeatedly or lose time trying to complete smaller tasks, such as tracking down approvals or finding the right documents.

One Amazon Web Services report found developers only spent one hour coding daily, with the rest spent on tasks like finding vulnerabilities and troubleshooting.

Leveraging workplace technology and automation can streamline day-to-day workflows, reduce errors, and free up employees to focus on high-value tasks.

A well-designed digital employee experience (DEX) ensures that processes are intuitive and seamless, allowing for greater productivity and higher engagement across your organisation.

4. Make onboarding intuitive

Onboarding is the first real taste employees get of your company's culture, setting the tone for their entire experience.

As Jay Samit, Former Independent Vice Chairman of Deloitte, wisely shared, "Most companies overlook the most basic of all training functions: the onboarding of new employees into their corporate culture."

A smooth and efficient onboarding process demonstrates a well-organized and supportive environment, while a clunky one can create frustration and doubt on day one ― not a great look if you wish to keep hold of skilled employees.

A strong digital workplace experience includes offering streamlined onboarding with automated tools, centralized resources, and guided workflows.

This helps new hires quickly acclimate and feel confident in their roles. In the long run, it improves productivity and reinforces a positive first impression of your company's culture.

5. Prioritise transparency

When your employees feel left in the dark, uncertainty grows. How do you improve company culture without open communication?

Short answer: you can't.

Transparency is a cornerstone of a healthy work environment and is essential for employee satisfaction. Open communication about goals, decisions, and challenges builds trust and ensures employees feel valued and informed.

When leadership shares clear updates and actively listens to feedback, it creates a culture of accountability and mutual respect.

Prioritizing this makes employees more engaged and committed to nailing deliverables, strengthening cohesion amongst team members and overall morale in the process.

6. Invest in professional development

You get what you give, and if you want to keep high-performing individuals, you have to help nurture them. Supporting employee development is vital to a successful workplace strategy and a positive company culture.

Providing opportunities to build skills and work towards new milestones enhances individual performance and drives organizational success.

Investing in growth shows employees that their future matters to the company, further strengthening the bonds of loyalty. This might be via training programs, mentorship, seminars or access to learning resources.

7. Champion mental wellness

Mental health has become a rising topic in the workplace and is crucial for meeting employee needs.

Ignoring mental well-being is not just bad for improving organizational culture; it affects your bottom line, costing UK companies around £56 billion annually in absenteeism, turnover and a drop in motivation.

Cost of poor mental wellness in the workplace

Source: Spill

You can improve job satisfaction, avoid employee burnout and increase employee retention by encouraging a culture that normalizes mental health conversations. Employees are more likely to stay in environments where they feel cared for and supported.

Companies can offer resources like counseling, well-being apps, stress management programs, or flexible work arrangements to enhance workplace morale.

8. Ensure employee recognition

Acknowledging a job well done is key to employee engagement and satisfaction. Employee recognition, celebrating wins, and tracking employee metrics are simple yet impactful ways to show appreciation.

As Anne M. Mulcahy, former CEO of Xerox, once shared, “Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.¨

Employee feedback, shoutouts, and recognition programs demonstrate that individual contributions matter, even in large organizations.

When employees feel acknowledged and supported, it creates a positive work environment where they are more motivated, productive, and committed to the organization’s success.

9. Standardise communication

Addressing issues like poor communication is key when tackling the question: how do you improve company culture? This is because it can cause several problems and directly affects the work environment.

Consistent and effective internal communications are necessary for smooth workflows and team unity.

Digital technologies such as messaging platforms, video conferencing, and project management tools help facilitate regular check-ins, allowing clear and reliable connectivity across teams.

A strong digital employee experience (DEX) can further minimize redundancies and keeps everyone on the same page.

By standardizing how updates, feedback, and instructions are shared, everyone within the organization naturally works more efficiently.

10. Lead by example

There’s no better way to instill good company culture than leading with the corporate culture you want to see.

Leaders set the tone for the work environment and shape the daily work experience through their actions.

By demonstrating transparency, respect, and accountability, leadership inspires employees to embody these values, creating a cohesive and positive workplace culture.

When leaders walk the talk, it reinforces the company’s cultural vision.

11. Encourage autonomy and trust

Building a great company culture is not just about building trust but granting it, too. Empowering employees with autonomy is essential for driving employee satisfaction.

When individuals are free to make decisions and take ownership of their work, they feel more motivated, engaged, and accountable.

Balancing guidance with independence is crucial to avoid micromanaging, especially when understanding how to manage a tech team effectively — actionable strategies like these make the difference for leaders aiming to strike that balance.

12. Be consistent

Consistency paves the way for stability, allowing an efficient workplace to do its thing. A reliable approach to processes, communication, and expectations helps build a culture on solid footing.

Digital employee experience (DEX) tools can help employees have seamless access to resources and consistent workflows.

When systems and expectations are predictable, it reduces confusion, helps productivity, and creates a sense of security within the organization.

How do you improve company culture? Try FlexxClient

Improving your company culture is not just about appearances — it includes strategic moves through digital transformation to address some of the most pressing challenges in the workplace.

Neglecting the overall work experience can disrupt productivity and hurt your business's long-term success.

By prioritizing a strong digital employee experience (DEX) with tools like FlexxClient, you can tackle these pain points head-on and enjoy cultural benefits, including:

  • Increased engagement: Employees will feel more connected and motivated when their tools and processes are intuitive and reliable.
  • Better collaboration: Integrated tools allow for smarter ways to work together and break down silos.
  • Higher employee retention rates: A positive digital workplace experience makes employees more likely to stay with the organization.
  • Cost savings: Efficient processes and automation reduce wasted time and resources.
  • Flexibility for remote work: Workers get seamless connectivity on desktop and mobile devices, and workflows regardless of location.

FlexxClient is a vital component of building a cohesive and strong organizational culture because it provides employees with reliable tools that enhance productivity, minimize disruptions, and create a user-friendly working environment.

One of its key features is Flows, which reduces an IT team’s workload by automating fixes for common issues thus cutting downtime and the frustration that comes with it. Team members can focus on more complex tasks conducive to growth.

Building on that, FlexxClient's End-User Self-Help feature reduces employees' reliance on IT with guided solutions, ensuring work continues smoothly without major delays.

FlexxClient's Flows Tool

FlexxClient’s Patch Management feature, meanwhile, keeps your system secure and reliable by automatically managing patches and closing security gaps, so that employees always have a safe, hassle-free workspace that they can access across devices.

FlexxClient's Patch Management Tool

Together, these initiatives and FlexxClient's DEX tools create a workplace where employees excel, collaboration thrives, and retention soars—laying the foundation for your organization's success.

Struggling with poor workflows or low engagement? FlexxClient’s DEX tools can help turn the tides. Book a demo now or make an enquiry.

* Gartner®, Magic Quadrant for Digital Employee Experience Management Tools, Dan Wilson, Tom Cipolla, Stuart Downes, Autumn Stanish, Lina Al Dana, 26 August 2024 **Gartner®, Magic Quadrant for Desktop as a Service, Stuart Downes, Eri Hariu, Mark Margevicius, Craig Fisler, Sunil Kumar, 16 September 2024
GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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